about

We create updated classics rooted in timelessness, leisure, quality, and our California roots. Elevated basics inspired by the California way of life—laid-back, effortless, and quietly refined. Our collection includes essential tees, sweats, and hoodies made from 100% cotton. No blends. No shortcuts. Just honest, breathable fabric that feels better with every wear. We build everything with intention. Clean lines, timeless fits, and details that don’t shout. Sustainability isn’t a tagline—it’s a standard. At Strand California, we’re not chasing trends. We’re focused on better basics—pieces you’ll live in, year after year.